Naetur - a refresh
Branding, UI/UX design
2025
This case study examines how the visual identity of a pre-existing brand can be evolved to enhance recognition, support growth, and create distinction within the crowded landscape of fashion and streetwear labels.
The Story
Project goals: The aim of this conceptual project is to further develop Naetur’s existing brand identity into something more distinctive and memorable within the clothing and jewellery space. By refreshing the logo and redesigning key aspects of the website, the goal is to infuse more personality into the brand helping it stand out in an increasingly saturated market.
Role: Led the analysis of Naetur’s existing visual assets to identify areas for refinement. Developed updated, interchangeable branding elements including core and alternative logos and designed a refreshed website interface to better reflect the brand’s values and aesthetic.
Projected outcome: The aim would be to increase the overall reach and sales of the company and to add onto the range that is currently on offer.
Note: All images are pulled from Naetur’s website and social media, some have been edited to feature the updated logos.
The Refreshed Logos.
The Website Update
New landing page. More content throughout the page encourages users to spend more time engaging with the website as well as a larger variety of the items sold.
New landing page wireframe.
