AADC Branding
2022
Branding
A small-scale branding project developed for a sole trader in the healthcare industry. The client requested a visual identity that felt modern, professional, and premium, reflecting the trust and quality essential in healthcare services.
The Story
Project goals: The client approached me with an existing business card design that didn’t reflect the premium, professional image they were aiming for. The goal was to elevate the visual identity through a refined set of branding materials that would better represent the quality and credibility of their healthcare services.
Role: I was responsible for the logo design, business card, and a single sided flyer. This included interpreting the client’s vision and translating it into a clean, modern brand presence. I also sourced a suitable local printer and managed the print production to ensure high-quality results.
Metrics: The client was highly satisfied with the outcome, noting that the new materials were well-received by their audience. They later shared that the refreshed branding contributed to a significant increase in customer interest and business growth.